Wednesday, June 18, 2008
Role of marketing
“There will always, one can assume, be need for some selling.
But the aim of marketing is to make selling superfluous.
The aim of marketing is to know and understand the customer
so well that the product or service fits him and sells itself.”
— Peter Drucker
But the aim of marketing is to make selling superfluous.
The aim of marketing is to know and understand the customer
so well that the product or service fits him and sells itself.”
— Peter Drucker
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